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《地球最后的夜晚》:毕赣走不出的乡愁和俄狄浦斯情结

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发表于 2019-1-7 00:31:41 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
观众以为是麻辣烫或红酒,端出来的却是蔬菜沙拉,蔬菜沙拉做得再好,观众也会感到被骗,于是怀着报复心理打低分。《地球最后的夜晚》大众口碑崩盘是它的营销策略决定的,
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这个营销策略赚到票房,损坏的是导演长期的路人缘。把片子换成《路边野餐》也是一个下场,与电影本身关系不大。因此,要谈论《地球最后的夜晚》,倒不必过于在意它在商业上胜利却导致口碑反噬的营销方式。
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